How Do You Build A Practice?

One advantage of learning shiatsu is that students can begin building a practice during their third year of training. In fact we have had several enterprising students pay for their third year course fees by giving a lot of shiatsu treatments during this year!

The school teaches students how to attract clients and begin building their practice from the beginning of the third year of training, so that they can be developing skills and strategies with the support and supervision of the school, including charging a modest and appropriate fee for their work. This means that when students gain their Diploma in Shiatsu at the end of the training, they already have the basis of a regular shiatsu practice to build on, rather than having to start from scratch as with some other therapies.

There are a variety of ways of building a practice, from developing your communication skills so that you can clearly and positively present the benefits of shiatsu and your work to the public, to creating business cards and publicity materials, and attending health fairs and other events where you can meet the public. In time word of mouth spreads the message of what you have to offer with your shiatsu, and less time has to be spent with specific advertising.